The Brief: Nigerian Breweries tasked the agency to create a mini event to introduce the premium beer, Stella, into the Nigerian market. This new brand was targeted at upwardly mobile, knowledgeable, and confident young Nigerians with a genuine sense of self in a world buzzing with many loud and conflicting voices.
The Solution: The event (themed ‘The One & Only) showcased the unique attributes of the brand ranging from its history and production to its taste & personality in a way that makes it stand out from every other beer brand.
The Result: A simple, yet perfect execution. Positive feedback was gotten from 90% of the consumers and Nigeria’s top media personnel present at the event.