The Brief: The theme for the International Day of Happiness 2018 was “Share Happiness.” It provided the brand with a great opportunity to engage with its consumers as it reinforced Maltina’s essence of sharing happiness.
The Solution: We simply highlighted the importance of kindness and helping people when they least expect it. We had Happy: the Maltina mascot, and the Happyettes surprise unsuspecting bus commuters in Lagos with free drinks and special gift bags.
The Result: The brand succeeded in putting big smiles on the faces of over 200 people.
