The Brief: We were tasked with creating a theme song for the Airtel data platform (SmartSpeedo) campaign themed “Data is Life.”
The Solution: We created a theme song that spoke to the core essence of data from an emotional perspective as it plays such an undeniably significant role in our lives that one might ask, “What is life without data?” The answer was the message portrayed across the entire campaign.
The Result: One of the most popular brand-related theme songs of the year. Listen to the banger below:
